Case Examples

Assisted several organizations create a strategy and implemented private generative AI platforms with AWS Bedrock and Google Gemini. Whether it's to optimize employee experience, customer service or ecommerce recommendations - we can help you navigate the landscape and help implement the right solutions. 

Trying to figure out what good looks like? Trying to figure out which half of your marketing spend is worth it? We have developed several marketing attributions and metric models based on analytics. The key to success is that these models are pragmatic, tangible, and practical.

There are hundreds of vendors for marketing and sales tech including customer success. Our experience in this area will assist you in understanding your current state and possible gaps to improve and simplify tooling.

We collaborated with analytics and marketing teams to develop a predictive response model saving over $1M annually in costs focusing on the 6th decile of most likely respondents and reaching over 80% of results. The outcome is significant ROI

Coming up with testing ideas is easy but prioritizing them, defining hypotheses and potential outcomes, and executing tests are critical. We have done this successfully in both digital and print marketing offering knowledge transfer

Attracting and acquiring global talent is essential for success, especially in industries where staffing can be challenging locally. We've helped design programs to onboard and help acclimate foreign staff to local conditions supporting HR teams to succeed with their objectives.

We have developed several e-commerce platforms from strategy to execution and optimized processes including sophisticated targeting and promotional programs

Developed a narrowly focused go-to-market strategy with a team and leveraged look-a-like tools to identify the most likely "good" target accounts in several markets. Developed a commission model for the sales team to ensure strategic focus